Top 7 Chatbot Based Marketing Strategies For 2023

Introduction

Chatbots let customers get in touch with a business and talk to it right away.

They are automated solutions that are available 24/7 and are becoming an important customer service tool for many businesses.

Customers today want answers to their questions right away. They are no longer willing to wait days for a reply to an email or a phone call that was planned.

In fact, more than 43% of B2B customers say it’s frustrating when they can’t get simple information quickly or easily from a business.

And 75% of B2C customers think that getting answers quickly is the most important part of their digital customer experience.

But while chatbots are great for giving quick answers to customers’ questions, they can also be a big part of your marketing strategy.

What is chatbot marketing ?

Basically, chatbot marketing is a way to promote products and services with the help of a virtual agent that is run by AI.

Chatbots can be added to the website of your business. You can also connect them to your social media and messaging apps, like WhatsApp or Facebook Messenger.

A chatbot can also act as a basic customer service person, making it easy for customers and possible leads to get in touch with your business right away.

With the right chatbot software, you’ll get advanced features like customization, translation, message previews, data capture, and  semi and post-chat surveys.

What is a chatbot marketing strategies ?

Chatbot marketing strategies is a way to make sales by using computer programmes to automate interactions with prospects and customers on your website or in your app.

Benefits of chatbot marketing

1. Make the customer experience unique :

Using a process based on customer feedback, chatbot marketing makes the customer experience more personal.

Chatbots help customers learn about your brand and what it has to offer.

Then, they ask customers what they want and suggest products, content, or even more information to make your brand more desirable.

Declared data is an important part of making the customer experience more unique.

From clicking on an ad to making a purchase, chatbot marketing personalized every step of the customer’s journey.

2. Improve your ecommerce funnel :

With Spectrm-powered chatbots, your social inbox is automated with chat funnels that convert customers and answer their questions at any time.

They also make it easier to talk about all the different parts of your marketing funnel in one conversation.

So, in one conversation, prospects can move from finding out about something to thinking about it and taking action.

3. Increase the number of sales :

In many ways, chatbot marketing makes conversion rates higher.

First, guided shopping chatbots make sure that customers have a smooth shopping experience so that they are more likely to buy.

Second, chatbots increase conversions by making experiences more personal. In fact, brands that personalize their websites say that sales go up by 19%.

Third, chatbots have tools to find leads, qualify them, and keep in touch with them.

This way, you can focus on qualified leads instead of unqualified ones to get more sales.

Lastly, chatbots are available 24/7 and respond quickly, so they can talk to customers when they are most likely to buy. This increases the number of sales.

4. Lead generation on new channels :

Leads are generated by chatbot marketing on new channels like Facebook Messenger and Google Display.

Customers can be found, qualified, and bought with the help of lead generation bots.

They customize the customer journey to add value, make it easier for customers to find products, and get more qualified leads.

5. Produce consumer insights :

Over time, chatbots powered by Spectrm collect a lot of information about their customers.

From this data, you can learn how to improve marketing, personalization, and remarketing on a large scale.

Spectrm’s exclusive bot analytics technology gives marketing teams easy-to-use data about your customers that can be declared.

This data can be used in real time to group customers, retarget them, and get them to buy. All from the same place.

7 Chatbot based marketing strategies

1. Produce leads :

Chatbot marketing can be used to get leads quickly and well.

For example, chatbots can answer a customer’s question right away and suggest other products and services

For lead generation to work best, you need to:

• Make sure you start with a strong message

• Use call-to-action buttons to get people’s attention faster.

• You can make your chatbot stand out by adding images or GIFs.

You must also tell people about your chatbot and make it easy for them to find so they know it’s there.

2. Utilize chatbot across many platforms :

Chatbots are an important part of marketing on all of the most popular platforms, not just your website or app.

Many companies make the mistake of having only a chatbot on their website.

Instead, make sure you can help as many people as possible by putting your chatbot to work on your social media channels as well.

Just remember that the people who use each social media platform are different, so there may be some you want to focus on more than others based on who you want to reach.

For example, most Facebook users in the U.S. are between the ages of 25 and 34, while most LinkedIn users are between the ages of 40 and 55.

So, make sure that your chatbot has a voice, tone, or script that speaks best to your most important types of customers.

3. Use chatbot to share information :

After you’ve made your content strategy and customer journey maps, you can share content with customers through chatbot marketing.

Like in the example above, you can use customer conversations on your website or social media to share content that will help users.

When people visit your website and show interest in your business, chatbots are a great way to share optimized content with them.

It can keep people interested and increase the number of sales.

This can be made even better by the way you choose to end your conversations with the chatbot.

You could, for example, keep giving users value by asking them to sign up for your newsletter, blog updates, eBooks, reports, or promotional emails. or you can also share regular price updates like that of the dollar general penny list whose prices change very frequently.

Just remember: if you don’t want these emails or content to end up in the spam folder, you should always ask permission before sending them.

It’s also best to let your users choose how often they want to get content and what kind of content they want to see, rather than sending them a bunch of random stuff.

4. Run competitions :

Contests and giveaways are great ways to market on social media, and chatbots can make the whole process easier.

With chatbot marketing, you can use AI to easily get information from contestants and gather information about them.

You can even help people enter by using chatbots. For example, you can tell people about the contest on social media and ask them to sign up through the chatbot.

With chatbots, you can use contests and giveaways on social media to get important information about potential leads and customers.

As part of the entry process, you can ask for their names and work emails. Then, before the contest is over, you’ll have a list of leads.

Make sure to publicize the winners of your contest to show people that they can trust it.

5. Check on your chatbot :

Even though AI is a great way to automate many business tasks, you shouldn’t leave anything to chance.

Even if you think you’ve thought of everything, you need to test your chatbot conversations to make sure every user finds what they’re looking for.

Before launch, many conversation trees and customer journeys seem obvious and easy to set up. You might think everything is fine.

In real life, though, conversations with customers can get complicated quickly, especially if the instructions for how to respond aren’t clear.

A badly made chatbot can leave customers frustrated because they can’t get anywhere and can’t find answers to their questions.

This is twice as bad if you don’t have a person on hand to take over the conversation.

So, every conversation path you make needs to be tested and looked at from the customer’s point of view.

The goal is to make sure that your chatbot does what it’s supposed to do.

After all, you don’t want a marketing chatbot to make things harder for your team.

6. Use FAQs to inspire marketing material :

Answering frequently asked questions not only removes uncertainty at the register, but it also enables your company to identify the areas in which clients require assistance.

This will affect how you create your lead magnets and other marketing materials. Customers often ask about the features or extras you offer.

You can answer their questions on a specific landing page, which your chatbot can then share in future conversations.

In our survey about how people feel about chatbots, we found that people would rather talk to a chatbot right away than wait for a human agent.

So, in marketing, the best way to keep customers interested and involved with your business is to offer them immediate help from a chatbot and a lot of information they can use on their own.

7. Target clients after regular business hours :

Being accessible round-the-clock is very advantageous for your business and clients, whether you’re utilizing your chatbot to run a limited-time campaign or as the first point of contact in your marketing strategy.

Reactive communication is made possible by messaging and chatbots, allowing users to join conversations whenever it is convenient for them.

Customers can use chatbots directly from their phones because they are frequently accessible through well-known messaging apps.

You may still attract clients’ attention even when your agents aren’t available by using push notifications, intriguing pop-up offers, or a chatbot that subscribes users to a promotional email.

A chatbot can generate a ticket if a query is too complicated for an agent to respond to right away.

8. Observe & Improve :

When your chatbot is ready, it’s time to go live! Promote your chatbot and watch how it is used to see where it could be better.

Watch the first few conversations to make sure everything is going as planned and make changes if needed.

Let’s say you wanted people to look at Product A after a conversation, but most people were more interested in Product B.

In this case, you can change the conversation path to talk about Product B instead of Product A, or you can add an option that starts a conversation about Product B.

Some chatbot solutions also come with detailed analytics that will help you get more leads.

For example, Talkative works with Google Analytics so that you can see which pages get the most chat requests.

Monitoring also helps find any possible slowdowns that affect most users and fix them.It makes sure that your chatbot users have a smooth experience from start to finish.

Chatbot Marketing Examples 

Mindvalley :

MindValley is another of the best uses of chatbot marketing. This company offers a learning platform for self-improvement and uses bots to advertise its products.

On the company’s Facebook Messenger bot, customers may select from a variety of alternatives, and based on their selections, they’ll receive a personalized message with recommendations.

If prospective customers feel uncomfortable speaking with the chatbot, they can also decide to contact customer service right away.

H&M :

Customers can look up available products with this marketing chatbot.

To find what they’re looking for, a customer can click on one of the alternatives and enter a keyword or a picture.

The bot will direct the lead to the appropriate page on the business’s website once the search has been defined.

Lidl :

When assisting consumers in selecting the ideal bottle of wine from their store, Lidl UK provides assistance.

Customers can pick between finding a specific wine, taking a quiz, or food pairing.

This marketing chatbot assists the company in upselling wine bottles and helps the client make an informed choice.

When customers return to the store after making a recommended purchase and are pleased with it, everyone benefits.

Conclusion

In their efforts to offer continuous, round-the-clock consumer experiences, many firms are finding that chatbot marketing is a crucial tactic.

However, these interactions don’t just happen on your website and mobile app. 

With only a few clicks, chatbots can be utilized on any platform to communicate with your customers and grow your business.

As a result, while developing a marketing chatbot, you must take into account your target market, their needs, and the most frequent questions they have.