Improve your Online Customer Service

Introduction –

Without a doubt, making sales and making money is one of the goals of business owners. However, it will take years to earn the trust of your potential consumers and build your brand reputation. 

This will require innumerable efforts to plan and strategize. Reliable and effective customer service online can empower or ruin your brand.

Online customer service helps in increasing sales by attracting new customers. Your customer service should focus on addressing their concerns. 

Providing excellent support to your current customers and making them feel valued can guarantee you, loyal customers. This can increase their satisfaction and refine the credibility of your brand. 

To help you out, here are some ways you can improve your online customer service.

Practical Ways to Improve your Online Customer Service

1. Provide online live chat support to each customer

Chatbots such as SocialNowa Chatbots are the modern solution to such problems, they help big, medium even small businesses to grow and help them handle their work by continuously interacting with the customers.

If you want to be able to convert browsers into buyers, you need to be available 24/7 to answer their questions. 

Improve your online customer service
Improve your online customer service

No one likes to go to a physical store and be ignored, and the same goes for the world of online shopping.

A well-practiced set of standard answers, and an experienced team that can think on their feet, is always the way to go.

Implementing a live support service also helps to deliver effective support solutions during the holiday season and increase customer satisfaction.

  • With Live Chat you can provide immediate solutions to customers, thus closing issues faster and significantly reducing wait times.
  • Providing immediate support to customers reduces the number of support requests and helps improve team productivity.

2. Social proof is the best way to show authenticity in the eCommerce Field

When a customer buys a product or any kind of service from you, the feedback that is been provided to them plays a vital role in gaining the trust of other people.

In fact, social proof has been a powerful marketing weapon for decades. In the year 1955, McDonald’s began posting on its signs, the total number of hamburgers that were sold over a period of time. 

Social Proof in the ecommerce
Social Proof in the ecommerce

As the number increased from one million in 1955 to one billion in 1963, sales also increased. McDonald’s managed to charm the locals with the proof that people enjoyed their food.

Marketers around the world are experimenting with different techniques to increase the conversions of their sites. 

However, most smart marketers know how powerful social proof is for their websites and have always taken advantage of its potential.

Social proof is a great technique to influence visitors to purchase from your site.

The best way to show potential customers the quality of your offers is to include reviews and glowing feedback in a prominent position on your site. 

This will have the benefit of making them believe in your service and provide the incentive that converts their high ratio of browsers to buyers.

These small things add up to your front-end profile. This will give a good face to your service, and automatically into lead generation. 

3. Customize Your Customer Care With Video Chat

Visualization is one of the most effective methods to attract something or someone to your product or service.

Video chat is also an existing online customer service delivery method. It enables you to showcase your products and services to your customers.

Customize your customer
Customize your customer

Video Chat enables your agents to provide an in-person and in-store experience to customers from the comfort of their home, using a tablet, mobile device, or laptop.

Video chat is the modern way of providing excellent online customer service. You can show your products directly to your customers via video chat, allowing your customer to quickly see how a product is used, and adding an extra level of engagement to the transaction.

This will build more trust and engagement among the customers.

4. Listening more than telling 

People like it when someone listens to them, some might get irritated if you go on speaking and do not give a chance to your customer, and and this might unsatisfied customer.

There are different types of customers enthusiastic or irritable or downright disillusioned. How they behave also largely depends on what phase they are going through. 

listening more than telling
listening more than telling

Under normal circumstances, you can deal with them somehow, but the problem is that this is not a normal situation, then you should be prepared beforehand to handle that situation properly.

Customer feedback is one of the best ways to collect business-specific data that lets you understand how your customers really feel about the product or service you offer. 

Listening to customers can be a great way for you to collect insightful data and use it to improve online customer service.

Customer feedback informs you that customers are (not) happy with your brand. Happy customers are more than satisfied customers, they stay with your business.

5. Ensure the satisfaction of customer service representatives.

Customer experience is an important component of any successful field service business. An excellent customer service policy helps ensure satisfied customers, who will then return to the company and recommend it to others. 

It can also help prevent negative reviews, which can quickly take your business down.

Ensure the satisfaction
Ensure the satisfaction

You can never provide an excellent customer service experience if your representatives are not satisfied and engaged in their work. 

Therefore, strategies to increase employee engagement can also result in a better customer service experience.

To determine their views about working conditions, opportunities for career advancement and development, the compensation and benefits they seek, and whether they face any other types of problems dealing with clients Interview your representatives from time to time. 

And whenever possible, try to fix their problems to keep them busy with their work. 

Some tips are:

  • Be Friendly and Professional 
  • Be Transparent and Provide Information
  • Provide Quality Services  
  • Personalization for Your Customers

6. Reach using social media

Many people nowadays come to know about something by using social media platforms, while they are surfing through some social media platform something sticks to their eyes and now they are curious to know more about it. 

If you want to connect with your customers, you need to make yourself accessible. 

Reach using social media
Reach using social media

Social media is a great way to do this, but you need to strike a balance so that you don’t end up spamming people, or trying to sell them something every 5 minutes.

Once your account has been reported as filled with negative comments then that account is not recommended or doesn’t rank anywhere.

So it is important to show authentic things and reality, and post good comments of happy customers this will build trust within the customers.

Social media is the best tool to increase anything whether it might be a product a place or a personality if social media channels are used properly and in the right way then you don’t need anything to prove yourself. 

Companies can use social media for online customer service to market their products or services, and promote brand awareness and customer reactions. 

Establishing better customer relationships through social media support can increase your customers’ perception of your business.

7. Ask for feedback

As mentioned before taking a review from the customers helps a lot in improving your brand.

One of the easiest ways to improve online customer service is to find out what customers want on their own. You can do this by asking for customer feedback.

Ask For Feedback
Ask For Feedback

Sometimes this can seem daunting, as people rarely want to take a few extra minutes to share their thoughts. However, there are ways to inspire customer feedback.

Some tips for getting customer feedback include:

  • Choosing the right platform
  • Figuring out which queries work best to give in return
  • And make sure you send surveys to the right people.

Good customer feedback will help you find the most effective ways to improve your service.


Good customer service is essential to survive in today’s competitive markets, and these seven practical ways to improve your online customer service can easily help you deliver excellent customer service.

Improving customer service isn’t more difficult, but it’s about working smarter. If the idea of ​​providing fast, accurate, personalized, 24/7 service sounds overwhelming, you might not be using the right tools.

Consider a platform that includes omnichannel support, self-service options, a central database of customer information, detailed reporting, and chatbots to connect your customers and lighten your workload.

What do you think are the best ways to improve customer service?

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