If you’re a marketer, you understand the importance of good email marketing software.
The ability to simply collect and message new and returning consumers allows you to automate time-consuming procedures and increase revenue for your store.
It’s also a terrific approach to establish expectations for your future relationship and make a strong first impression.
A solid marketing programme can ensure that your emails are highly targeted and that they are automated based on behavioural triggers.
This ensures that your messages are relevant and play an important part in guiding clients along their journeys.
But you’re on a tight budget, and you’re wondering if this programme would deplete your savings. Not if you use a free email marketing platform.
Mailchimp, one of the most popular email marketing programmes due to its friendly branding, is an excellent place to begin your email marketing programme if you intend to scale it quickly.
In its free plan, the software offers a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing.
Mailchimp is an attractive solution for both beginner and seasoned email marketers, thanks to an approachable editor who gives helpful suggestions and best practices along the route.
When creating a subject line, for example, a sidebar reminds you of recommended character length, emoji use in subject lines, and other details.
When you’re ready to go beyond what the free plan has to offer, Mailchimp provides three different subscription tiers.
Furthermore, Mailchimp can handle email programmes of any size: if you can afford to let it expand alongside you, you’ll never need to move to another tool.
ManyChat allows you to construct email lists, relevant nurture campaigns, and deliver messages to specific consumers via email, SMS, and Messenger all in one place.
It’s a simple platform with a drag-and-drop tool for developing GDPR-compliant templates and sequences.
It’s simple to classify prospects and customers, maintain contacts, and score leads, allowing you to sell more while spending less time.
ManyChat is a cost-effective alternative because you may scale your membership up or down based on your company’s demands.
Furthermore, with SMS and Messenger capabilities, you can rapidly and effectively conduct omni channel campaigns.
HubSpot has everything you need in one place. The email marketing features are comprehensive and provide a lot for free, including up to 2,000 emails each month, over 100 lists, and reporting.
When you’re ready, you can add HubSpot capabilities for CRM, full marketing automation, customer support, sales, and more.
As soon as you finish signing up, the email tool launches you into the editor, allowing you to get started quickly. The user guide, which details all you need to know to construct beautiful, effective campaigns in HubSpot, is the next stop for individuals new to HubSpot or email marketing in general.
Your 105 lists contain 100 static and 5 “active” lists, which feature easy options for segmenting hard-bouncers or those who open but do not click.
The more you utilise your email marketing platform, the more automation you’ll require.
It’s difficult to find truly free marketing automation software, however Sendinblue provides a range of templated automation flows based on your objectives.
You may tailor your workflow to maximise engagement, traffic, revenue, or relationships.
Even with this level of extensive automation, you can go from account setup to email editing in a matter of seconds.
Once there, you may create emails using a drag-and-drop editor and dozens of pre-made templates.
Then, either send them as email newsletters or schedule them using Sendinblue’s automated workflows.
You can’t send as many emails as other free email marketing solutions, but you can manage more contacts and segment them into targeted lists.
Sendinblue also allows you to purchase pre-paid credits in order to send more emails than your daily limit.
Sendinblue’s capabilities can be expanded by combining it with Zapier to create new Sendinblue subscribers automatically from new Google Contacts, Typeform submissions, and other sources.
Omnisend is a powerful ecommerce marketing tool that centralises all of your communication platforms.
Its free plan just includes email, but it’s more than adequate to support small and medium-sized organisations’ email marketing activities.
It enables you to automate email distribution using behavioural triggers and simply time your emails based on the convenience of your consumers.
You can use its in-depth audience analytics to send more relevant email marketing campaigns.
Create eye-catching newsletters by utilising time-saving features such as the Product Picker, which allows you to select all of the products you wish to include in your email.
You can also include scratch cards, discount coupon coupons, and gift boxes to improve the efficacy of your emails.
One of the best free email marketing platforms available is Sender, which has deliverability features.
It allows you to make beautiful newsletters without any HTML experience.
Simply select a design and personalise it with elements such as photographs, videos, and text. To make an even bigger effect, you can customise your newsletters for each recipient.
One of the main reasons Sender is on our list is its robust analytics functionality.
It allows you to see who opened your emails and clicked on the links, as well as when they were opened.
It even assists you in creating precise buyer profiles based on subscriber activities, allowing you to enhance your current email strategy and generate attractive offers.
Zoho Campaigns is an email marketing platform offered by the SaaS online office suite Zoho.
It enables you to construct an email marketing schedule, send personalised emails, and track your results. It offers a Forever Free Plan with 12,000 emails and 2,000 subscribers.
A drag-and-drop email builder, A/B testing, pre-designed themes, and customising possibilities are also available for free.
This enables you to create brand-consistent emails without breaking a sweat (or the bank).
You may also test your emails to improve effectiveness and create customised messages based on your audience’s actions and characteristics.
Benchmark Email is an excellent choice for an email marketing solution for creating responsive emails that look amazing on any screen.
If you need to include photographs in your email, you can do it right on the platform.
To effectively convey your message, you can use the email editor to add effects, stickers, and text.
You can select from a plethora of pre-designed designs based on industry, type, and occasion.
For those with greater HTML knowledge, you can even utilise the code editor to create emails from scratch.
The dual view function allows you to see your email design while modifying it, which greatly simplifies the email authoring process.
SendPulse bills itself as a multi-channel marketing tool, although email marketing is its most popular feature.
It includes a plethora of professionally designed email templates that you can quickly alter with a drag-and-drop editor.
You can then configure these personalised emails to be sent out automatically at the appropriate time based on user behaviour, event triggers, and other variables.
The subscriber rating function in SendPulse is an amazing approach to find your most valuable subscribers.
It enables you to look at the open and click rates as well as the read and unread rates of each subscriber.
You may also add replaceable text fields to your emails to personalise them by name, gender, date of birth, age, and work function.
EmailOctopus is a straightforward email marketing tool that operates on the Amazon SES infrastructure.
While the free plan does not have as many features as some of the other free email marketing tools on this list, it does include far more emails each month than the majority of them.
You can send emails from as many email addresses as you want. As a result, it is ideal for a small agency or entrepreneur representing various businesses.
It also connects with third-party apps such as MailOptin, WordPress, and Zapier, allowing you to seamlessly transfer client data between tools.
ActiveCampaign is an excellent email marketing software solution.
It functions as a marketing automation tool, a customer relationship management platform, and it can assist in the development of a successful email marketing campaign.
Customers may be segmented, dynamic content sent, and sophisticated omnichannel campaigns sent by integrating with ManyChat.
The Lite plan is $9 per month. Pro costs $49 per month and includes features like Facebook Custom Audiences and Dynamic Content.
The majority of these free email marketing solutions include strong capabilities even if you do not upgrade to a paid plan.
Small businesses and marketers should be able to maximize their use while saving time and money.
Even if you need to upgrade to meet your company’s requirements, you’ll find that many of the paid plans are reasonably priced and flexible enough to satisfy your demands.
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