What Is Chatbot Marketing Strategy

Introduction

Chatbot marketing is a way of promoting products and services using a chatbot – a computer application that interacts with users with the help of predetermined scenarios or AI.

Brands build this virtual assistant with a chatbot builder, and connect it to messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc., or add it to their websites.

Chatbots is an innovative way to use computer programs to automate interactions with marketing prospects and increase revenue.

It is used to qualify and engage with leads round the clock regardless of whether the marketing and sales team is available online.

The purpose of the marketing bot is to answer support questions and engage in discussions with website visitors when needed.

It can help businesses to promote their products or services with targeted messaging to increase customer engagement and increase brand visibility.

How Can A Chatbot Help You In Marketing?

 1. Increase the volume of marketing conversations

Marketing is all about the conversation.

Brands that handle customer communication well always achieve a higher level of success with digital marketing strategies than others.

Since chatbots can automate a large portion of the marketing process,

you’ll have more bandwidth to handle a higher volume of conversations and close more sales calls.

Naturally, conversational bots will help you reach more customers, start more conversations, and gain better engagement.

Therefore, your business must benefit from chatbot features to strengthen its marketing strategy and ensure value for customers.

2. Helping customers make quick decisions

Your B2B buyers not only expect prompt answers to questions.

But they are also the decision-makers who demand these answers at any time of the day.

Your employees cannot possibly make all customer lines 24/7 without adversely affecting their work-life balance. 

Chatbots will save time, and costs, and not only attract your leads but also engage them all the time.

Don’t make your leads wait. Use chatbots to engage them in your spare time, and direct them to your products or services. 

This helps them make faster decisions, keeping them ahead of your competition.

3. Answering Important Questions During a Shopping Journey

Before making a purchase, your leads will have different questions. 

Chatbots can offer them written answers, which is a better and more attractive alternative to written frequently asked questions.

This process ensures that by the time your leadership is in need of humanitarian assistance, they will have the answers to their most pressing questions. 

They are already engaged and ready for conversion. For example, your chatbot can guide your prospect to relevant content like blog posts and videos. 

Did you know that 71% of B2B shoppers will read blog content before converting?

 4. Automated part of the marketing process | Chatbot Marketing Strategy

Marketing takes effort because there are so many different things to do to get the message across to the customers.

Most of the time, businesses find it difficult to put together the work and resources needed to make their marketing successful.

Conversational bots can be of great help on that front – they make marketing easier and more streamlined, especially in the early stages, by automating certain processes.

You can rely on the chatbot to handle the initial communication and collect any necessary details from the customers.

5. Auto qualify your leads

Most businesses no longer rely on sales reps alone to obtain leads.

They now deploy chatbots to automate the lead qualification processes and capture a good number of leads.

AI bots are proving to be a great tool to auto qualify leads as they can ask relevant prequalifying questions to visitors.

Furthermore, chatbots for lead generation allow customers to make choices quickly by selecting the option most relevant to them.

They make it more attractive for customers to submit their contact information instead of using the traditional method of filling out forms.

6. Scheduling meetings. 

A chatbot can be extremely helpful for one-person brands in any industry – hair salons, fitness trainers, DJ services. You can connect it to Google Calendar, and while you get a haircut, move your body, or spin the vinyl, your virtual assistant will take care of appointments.

However, managing appointments is a really time-consuming task, and doing it manually can mean that your resources can get busy without time for other more complex issues.

To avoid that scenario, you should turn to automation as chatbots are a great tool to save time with meetings.

Using chatbot marketing makes it quite easy to schedule, modify and cancel meetings, without any human help that can easily help with sales.

More importantly, the bot enabled with your calendar schedule and meeting preferences can also help you send invitations.

7. Increase the reach of your brand

Artificial Intelligence is a great technology to broaden the reach of your business without investing anything in terms of infrastructure.

AI-powered chatbots on social media messaging platforms can enable your business to reach a larger audience quickly and easily.

You can use these bots to find a new customer base for your product and log in without investing heavily in a new demographic.

In addition, chatbot marketing can also help in lead generation in new markets which can ensure growth for your business.

8. Sharing news & updates :

When people start interacting with your brand, you can suggest that you will provide them with the latest news: new clothing collections, fashion shows, etc.

A chatbot can help you stay in touch with your audience, keep people engaged.

Benefits Of Chatbot Marketing

A well-crafted chatbot marketing campaign is extremely helpful in attracting potential customers browsing through your website or social media and converting them into mass marketable leads (MQLs) or marketable leads (SQLs). 

And when conversational bots are leveraged, you can achieve all your digital marketing goals without increasing your headcount.

There are many chatbot business benefits you can think of when you plan for artificial intelligence for marketing.

A. Save time and money

A chatbot allows your business to serve more customers with fewer resources and effort. Unlike humans, chatbots do not require a salary and work 24/7, which means that building a chatbot is a one-time investment.

B. Help divide the traffic.

Chatbots diversify your audience by taking conversations in different directions. 

For eg. a person showing interest in pricing is likely to be a hot lead, so the chatbot can suggest the right order in the chat. 

If people need more information, the chatbot should give all the necessary details about your product or service.

C. Give a quick response. 

A quick reply enables users to get their problems resolved faster and results in a positive user experience for your customers. 

If performed correctly, chatbots will improve your brand image and increase the sense of trust associated with your company.

D. Accelerates the payment process. 

You can use chatbots to fulfill orders without taking users to the website. It takes less time and effort for your customers to purchase from you than to order and pay right in chat. 

To do this, you need to connect PayPal or other money transfer service to your chatbot. What are the benefits of e-commerce stores!

E. Fits any business. 

You can design a chatbot to cover a variety of processes, whether you own a small family business or a huge enterprise. 

F. Increases engagement. 

According to MessengerPeople, messaging apps like Messenger, WhatsApp, WeChat, etc. have a huge conversational audience – around 5 billion users. 

This means you will be able to interact with a higher target audience worldwide.

G. Help nurture leadership. 

With chatbot marketing, you can move prospects down the sales funnel easily and quickly. 

If you sell shoes, you can show off different models, colors, features –

Anything hot to go with and help them decide that your services are worth their money.

H. Provides data for analysis. 

All the data collected with the help of your chatbot gives you insight into the needs and preferences of your audience. 

With this data, you can optimize your chatbot marketing strategy as well as overall marketing to achieve better financial and communication results.

Chatbot marketing examples :

Almost all companies use machine educating chatbots for marketing intention.

Some have AI chatbots to help their sales team improve the customer journey, collect qualified leads and encourage sales.

Others use this computer program as part of a support team to provide real-time assistance.

Let’s look at some examples.

1. Lego :

The 1st strong use case for chatbot messenger marketing is Lego’s Christmas struggle. 

They used marketing chatbots to help parents decide on the best Lego set for their kids.

The bot asked potential customers about their children’s ages and interests, then displayed a selection of products.

On top of that, the chatbots provided links to verified stores where the warm lead could go to pick up the products.

2. Mindvalley :

Another great example of using chatbot marketing is MindValley.

The brand provides a learning platform for personal development and uses bots to promote its services.

Users can choose from various options on the company’s Facebook Messenger bot and depending on the choice, they will receive a customized message with recommendations.

Potential clients can also choose to speak to customer support immediately if they don’t feel comfortable interacting with a chatbot.

3. Roma by Rochi :

Roma by Rochi is a clothing e-commerce company that uses chatbots to sell products through its Facebook page.

This business provides users with multiple options to choose from for their messenger bot.

Their chatbot for marketing will answer customer questions, display product catalogs or notify leads when items go on sale.

You can also click to shop online and be taken straight to the e-commerce store. 

Different choices involve shipment tracking and wholesale details.

4. Lidl :

Lidl UK offers its customers support when choosing the right bottle of wine from their store.

Clients can choose from food pairings, quizzes, or specific wine searches.

This marketing chatbot helps businesses resell their beer bottles and helps the purchaser make an informed conclusion.

It is a win-win situation where clients return to the store when they are happy with the purchase after the recommendation.

5. H & M :

This chatbot for marketing allows users to search for products and their availability.

A client can click on one of the options and enter a keyword or image to search for what they are looking for.

Once the search is definite, the bot will send the guide to the right page on the company’s website.

Tips for an effective chatbot marketing strategy

Chatbots can bridge the gap between a first-time visitor and a customer.

They can segment your audience and deliver the right messaging to the right people.

Consequently, they can enlarge your sales and improve the clients experience. 

But what should you keep in mind when developing your first chatbot marketing campaign?

1. Set objectives :

You need to know what your goals are in order to measure how successful your chatbot strategy is.

Therefore, it’s important for your marketing team to set goals and define the metrics you’ll use to measure results.

Some goals may be to increase sales, increase the number of customers, or improve the shopping experience for customers.

2. Use a chatbot provider :

Let’s be clear here — using a chatbot marketing company is not the same as using a marketing agency.

They provide you with the software, but you build your own chatbot.

A chatbot platform is easier, faster, and cheaper to use than developing one in-house.

To save yourself some time and problems, you should use a company that gives artificial information chatbots for marketing.

3. Offer live chat :

Let your prosprective clients know that a true person is just a click away.

Some people just don’t want to interact with a bot, and that’s when your reps should come in.

Make sure you give your website visitors the option to speak with a human agent if that’s their preference.

This can save you leads and help you make sales.

4. Use the right chatbots for marketing :

There are almost all types of chatbots out there and each of them serves a nonidentical goal.

So, make sure you choose bots designed for marketing purposes. Some chatbots you can use for marketing include:

1. Product Recommendation Chatbots.

2. Order chatbots.

3. Schedule an appointment with chatbots.

5. Give your bot a voice :

Your marketing chatbot needs a voice that matches your brand.

So, if you’re a funeral products store, your chatbot probably shouldn’t be flashy. 

But, if you are an e-commerce store selling children’s toys, make your chatbot fun and funny.

Chatbots should represent your business as accurately as possible.

6. Launch a quiz chatbot :

Want to know what your observers are examining for? Ask them! This way, recommendations will be more personalized and accurate.

You will also be able to collect some data about potential customers which you can later use to promote your products and services.

What to avoid in chatbot marketing?

Conversational marketing chatbots have many benefits and can give you great results if used correctly.

But there are some traps you should be apprised of. So, how to do chatbot marketing the right way?

Do not use them exclusively –

Use different channels as well, like SEO and email marketing.

If you want amazing results from your chatbot marketing struggle, you should join them with different channels and live chat.

And don’t underestimate the human touch—help your reps, not replace them.

Don’t set it and forget it-

You need to always work on, enhance and update your chatbots.

This technology is not an object you can set up, launch and expect an amazing results. 

It will always need to review results along with improvements and updates to monitor performance.

Don’t misuse it –

In other words, don’t frusted your prospective customers with too many marketing messages.

Remember that sending too many messages to your visitor may cause them to opt out.

Your site will become associated with spam, and this can damage your brand image.

Conclusion

Chatbot technology has changed the B2B marketing game, saving millions of one-time costs on human resources, wastage of time and inefficiencies. 

The technology is increasing business ROI by increasing lead generation and supporting other B2B marketing strategies.

Chatbots certainly have a huge impact on the entire business spectrum whether it is sales, service or marketing. 

Specifically, the use of AI bots is giving marketing strategies a big boost and helping businesses personalize messages and gain loyal customers.

Even when marketing objectives are different for businesses such as lead generation or customer engagement, bots can help in all scenarios by redefining the way customer communication works, therefore, all you need is a clear objective.

Measure your conversational marketing strategy.  If your business isn’t in chatbot territory, innovate, or you’ll be stuck in the Stone Age.