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Chatbot

chatbot marketing strategy

Introduction

Chatbot marketing is a way of promoting products and services using a chatbot – a computer application that interacts with users with the help of predetermined scenarios or AI.

Brands build this virtual assistant with a chatbot builder, and connect it to messaging apps like Facebook Messenger, WhatsApp, Snapchat, Telegram, etc., or add it to their websites.

Chatbots is an innovative way to use computer programs to automate interactions with marketing prospects and increase revenue.

It is used to qualify and engage with leads round the clock regardless of whether the marketing and sales team is available online.

The purpose of the marketing bot is to answer support questions and engage in discussions with website visitors when needed.

It can help businesses to promote their products or services with targeted messaging to increase customer engagement and increase brand visibility.

How Can A Chatbot Help You In Marketing?

 1. Increase the volume of marketing conversations

Marketing is all about the conversation.

Brands that handle customer communication well always achieve a higher level of success with digital marketing strategies than others.

Since chatbots can automate a large portion of the marketing process,

you’ll have more bandwidth to handle a higher volume of conversations and close more sales calls.

Naturally, conversational bots will help you reach more customers, start more conversations, and gain better engagement.

Therefore, your business must benefit from chatbot features to strengthen its marketing strategy and ensure value for customers.

2. Helping customers make quick decisions

Your B2B buyers not only expect prompt answers to questions.

But they are also the decision-makers who demand these answers at any time of the day.

Your employees cannot possibly make all customer lines 24/7 without adversely affecting their work-life balance. 

Helping customers make quick decisions
Helping customers make quick decisions

Chatbots will save time, and costs, and not only attract your leads but also engage them all the time.

Don’t make your leads wait. Use chatbots to engage them in your spare time, and direct them to your products or services. 

This helps them make faster decisions, keeping them ahead of your competition.

3. Answering Important Questions During a Shopping Journey

Before making a purchase, your leads will have different questions. 

Chatbots can offer them written answers, which is a better and more attractive alternative to written frequently asked questions.

This process ensures that by the time your leadership is in need of humanitarian assistance, they will have the answers to their most pressing questions. 

Answering Important Questions During a Shopping Journey
Answering Important Questions During a Shopping Journey

They are already engaged and ready for conversion. For example, your chatbot can guide your prospect to relevant content like blog posts and videos. 

Did you know that 71% of B2B shoppers will read blog content before converting?

 4. Automated part of the marketing process | Chatbot Marketing Strategy

Marketing takes effort because there are so many different things to do to get the message across to the customers.

Most of the time, businesses find it difficult to put together the work and resources needed to make their marketing successful.

Automated part of the marketing process
Automated part of the marketing process

Conversational bots can be of great help on that front – they make marketing easier and more streamlined, especially in the early stages, by automating certain processes.

You can rely on the chatbot to handle the initial communication and collect any necessary details from the customers.

5. Auto qualify your leads

Most businesses no longer rely on sales reps alone to obtain leads.

They now deploy chatbots to automate the lead qualification processes and capture a good number of leads.

AI bots are proving to be a great tool to auto qualify leads as they can ask relevant prequalifying questions to visitors.

Furthermore, chatbots for lead generation allow customers to make choices quickly by selecting the option most relevant to them.

They make it more attractive for customers to submit their contact information instead of using the traditional method of filling out forms.

6. Scheduling meetings. 

A chatbot can be extremely helpful for one-person brands in any industry – hair salons, fitness trainers, DJ services. You can connect it to Google Calendar, and while you get a haircut, move your body, or spin the vinyl, your virtual assistant will take care of appointments.

scheduling meetings
scheduling meetings

However, managing appointments is a really time-consuming task, and doing it manually can mean that your resources can get busy without time for other more complex issues.

To avoid that scenario, you should turn to automation as chatbots are a great tool to save time with meetings.

Using chatbot marketing makes it quite easy to schedule, modify and cancel meetings, without any human help that can easily help with sales.

More importantly, the bot enabled with your calendar schedule and meeting preferences can also help you send invitations.

7. Increase the reach of your brand

Artificial Intelligence is a great technology to broaden the reach of your business without investing anything in terms of infrastructure.

AI-powered chatbots on social media messaging platforms can enable your business to reach a larger audience quickly and easily.

You can use these bots to find a new customer base for your product and log in without investing heavily in a new demographic.

In addition, chatbot marketing can also help in lead generation in new markets which can ensure growth for your business.

Benefits Of Chatbot Marketing

A well-crafted chatbot marketing campaign is extremely helpful in attracting potential customers browsing through your website or social media and converting them into mass marketable leads (MQLs) or marketable leads (SQLs). 

Benefits Of Chatbot Marketing
Benefits Of Chatbot Marketing

And when conversational bots are leveraged, you can achieve all your digital marketing goals without increasing your headcount.

There are many chatbot business benefits you can think of when you plan for artificial intelligence for marketing.

Save time and money

A chatbot allows your business to serve more customers with fewer resources and effort. Unlike humans, chatbots do not require a salary and work 24/7, which means that building a chatbot is a one-time investment.

Save time and money
Save time and money

Help divide the traffic.

Chatbots diversify your audience by taking conversations in different directions. 

For eg. a person showing interest in pricing is likely to be a hot lead, so the chatbot can suggest the right order in the chat. 

If people need more information, the chatbot should give all the necessary details about your product or service.

Give a quick response. 

A quick reply enables users to get their problems resolved faster and results in a positive user experience for your customers. 

If performed correctly, chatbots will improve your brand image and increase the sense of trust associated with your company.

Accelerates the payment process. 

You can use chatbots to fulfill orders without taking users to the website. It takes less time and effort for your customers to purchase from you than to order and pay right in chat. 

Accelerates the payment process
Accelerates the payment process

To do this, you need to connect PayPal or other money transfer service to your chatbot. What are the benefits of e-commerce stores!

Fits any business. 

You can design a chatbot to cover a variety of processes, whether you own a small family business or a huge enterprise. 

Increases engagement. 

According to MessengerPeople, messaging apps like Messenger, WhatsApp, WeChat, etc. have a huge conversational audience – around 5 billion users. 

This means you will be able to interact with a higher target audience worldwide.

Help nurture leadership. 

With chatbot marketing, you can move prospects down the sales funnel easily and quickly. 

If you sell shoes, you can show off different models, colors, features –

Anything hot to go with and help them decide that your services are worth their money.

Provides data for analysis. 

All the data collected with the help of your chatbot gives you insight into the needs and preferences of your audience. 

Provides data for analysis. 
Provides data for analysis. 

With this data, you can optimize your chatbot marketing strategy as well as overall marketing to achieve better financial and communication results.

Conclusion

Chatbot technology has changed the B2B marketing game, saving millions of one-time costs on human resources, wastage of time and inefficiencies. 

The technology is increasing business ROI by increasing lead generation and supporting other B2B marketing strategies.

Chatbots certainly have a huge impact on the entire business spectrum whether it is sales, service or marketing. 

Specifically, the use of AI bots is giving marketing strategies a big boost and helping businesses personalize messages and gain loyal customers.

Even when marketing objectives are different for businesses such as lead generation or customer engagement, bots can help in all scenarios by redefining the way customer communication works, therefore, all you need is a clear objective.

Measure your conversational marketing strategy.  If your business isn’t in chatbot territory, innovate, or you’ll be stuck in the Stone Age.

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